Therefore, having this ministry by the mercy of God, we do not lose heart.
But we have renounced disgraceful, underhanded ways. We refuse to practice
cunning or to tamper with God's word, but by the open statement of the truth we would commend ourselves to everyone's conscience in the sight of God. And even if our gospel is veiled, it is veiled to those who are perishing. In their case the god of this world has blinded the minds of the unbelievers, to keep them from seeing the light of the gospel of the glory of Christ, who is the image of God. For what we proclaim is not ourselves, but Jesus Christ as Lord, with ourselves as your servants for Jesus' sake. For God, who said, “Let light shine out of darkness,” has shone in our hearts to give the light of the knowledge of the glory of God in the face of Jesus Christ. (2 Cor. 4:1-6 ESV)
So, should our view of church planting in the tough spots in the United States be any different ... places like the Northeast? No it should not. We shouldn't lose heart and give in to trying less than honorable methods of church growth. It is God who enables the blinded sinner to see and converts his soul. You and I can't do that. Our task instead is to continue to gaze intently at the glory of Christ and then reflect that glory to all around us (see 2 Cor. 3:18).
While our hearts long for fruit, it is the call to faithfulness, and the beauty of Christ and making Him known that bolts us down here where we're at. We are hopeful and don't give up.